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Social Media For Small Business

Many small business owners know the value of social media, but are unsure how to utilize it effectively. Setting up your social media accounts like Facebook, Twitter, YouTube and Pinterest is just the beginning. You must target the right people if you hope to make sales.

So, how do you use your social media platforms effectively?

Follow these six simple steps:

Define Your Goals

What are your goals in using social media for your business? What do you hope to accomplish? Do you want more sales, customer loyalty or brand awareness?

Answering these questions will help you build an effective social media strategy to help your business.      

Identify Your Target Audience

Not everyone is interested in the products and services you have to offer. You need to drill down into who will buy from you. This is known as a niche. For example, you own a beauty shop. Women are likely to be your target market. Not all women are interested in what a beauty shop has to offer so you need to define what women want that are looking for the right beauty shop.

Target Your Local Area

When local customers visit your business, ask them to join or follow you on Facebook or YouTube. Give them a reason to do so. Tell your customers that there will be daily updates, weekly specials and articles on the latest and greatest techniques that you will be using. This will encourage your customers to follow you and stay up-to-date with your offers.

Create A Calendar

Post daily. Keep a calendar of topics you want to make posts about. You will be able to give your audience up-to-date information and keep them engaged. When social media is part of your daily tasks it is very easy to keep on top of your posts.

Have a Plan

If you are not the only person posting to your social media sites it is very important that you have a plan in place. Everyone must follow the same format. No personal posts or negative comments about other business should be seen on your page.

Engage your audience

Have conversations with your fans by responding to their comments. Thank them for being part of your page. Never allow negative feedback or complaints to go unnoticed. You must respond to them in a way that shows your audience you care out about them your products and your services.

If you follow these six simple steps you will find it easy to master social media for small business and make it work to your small business.


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